Often considered one of the most crucial business operations, customer service has a strong impact on existing as well as potential clients. Research says, that 60-70% of non-satisfied customers are likely to tell their friends and families about a bad experience through social media, and 40-50% of customers tend to switch to a new brand after facing a single unpleasant experience. Therefore, all businesses need to offer prompt and satisfying customer service to retain their brand name in the industry as well as their customers, both old and potential. Good customer service increases customer loyalty, improves word of mouth recommendations and most importantly, it helps a business to understand its customers better. Customers, who are happy with the customer support service of a brand, usually turn into regular buyers, who are often termed ‘loyal customers’.