66% of Brands Increased their Spending on Creator Marketing in 2021

Businesses and influencers will continue to explore and hunt best practices for the growing creator economy landscape as budgets grow. Almost half (48%) of the brands questioned by CreatorIQ reported spending at least $100,000 per year on creator marketing, with 10% spending more than $1 million. With the space's expansion in recent years, these figures indicate ripe prospects for marketers to leverage influencers' vast and dedicated followers. Even platforms such as TikTok and the overall social commerce scenario will increase in 2022.