7 Innovative Customer Loyalty Programs and How To Start
One of the most successful loyalty programs is Sephora's Beauty Insider Program. This program allows customers to earn points for every purchase and redeem them for samples, exclusive merchandise, or exclusive events. Customers can also use their points at the rewards bazaar to get better rewards with each purchase they make. By earning points, customers gain access to special offers and exclusive deals. By gaining access to these deals, customers are more likely to make another purchase and become loyal customers.