Amperity releases a new Opportunity Snapshot

Amperity, the leading customer data platform (CDP) for enterprise consumer brands, today released a new Opportunity Snapshot, a report based on a survey conducted by Forrester, targeted toward global marketing data strategy, operations and technology decision-makers at customer-driven enterprise companies. The survey found organizations in the digital economy know that customer data is one of the most valuable assets, but many continue to struggle to put it to good use.