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Attribution Modeling Vs Marketing Mix Modeling

Attribution Modeling Vs Marketing Mix Modeling

Submitted by • May 2, 2018 articleye.com

Today, the world has turned more analytics-driven, and assigning credits to marketing channels is what every digital marketing firm is doing. So much that around 30% of whole marketing budget is kept solely for analytics. Everyone wants to know whether their marketing efforts are generating any value or not, and this is where digital attribution models act as a helping hand.

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