ATU Study for Oncology Product Launch & Market Landscape in GCC

Healthark Insights supported a global biopharmaceutical company in launching a new oncology product in the UAE, KSA, and Kuwait through a pre-launch ATU study. By gathering insights on treatment patterns, testing practices, and physician perceptions, we helped refine their market strategy. Our structured research approach, including surveys and patient record analysis, led to actionable insights and brand-specific KPIs, ensuring a successful launch and long-term product performance.