Author: fullcast

Start-ups are well known for moving quickly, but as enterprises grow, they need to develop organizational structures and repeatable processes. The centralization and structure that enable large enterprises to coordinate... Read More

When you’re growing fast it’s difficult to keep up with constant territory changes. Sales team hiring and turnover make it challenging to keep your go-to-market (GTM) plan up to date.... Read More

Choosing tools for your RevOps tech stack can be overwhelming. There are literally thousands of tools available all with similar-sounding claims. So what are the critical enabling tools to... Read More

Geographic sales territories are still the most common form of territory segmentation. But are geographic territories really the best way to maximize opportunity? The impact of Covid and the shift... Read More

Sales and Revenue Operations roles have become increasingly strategic and are now tasked with important activities like high-level GTM planning, including territory planning. The act of creating balanced territories can... Read More

Corporate planning tools and strategic planning software, such as Anaplan, enable large enterprises to integrate and analyze data from across the organization in a unified platform which in turn enables... Read More

Marketers periodically latch onto a new buzzword and use it so inconsistently that the term loses meaning in the minds of the target audience. The latest example of this phenomenon... Read More

The Power of Automation. The Brains of AI. A New Era in Process Automation. Intelligent Automation marries rules-based process automation with artificial intelligence, machine learning, and natural language processing to produce an entirely... Read More

fullcast.io CEO, Dharmesh Singh, provides background on he and CTO, Bala Balabaskaran's experience at Microsoft and Salesforce. At one point, at Salesforce, they had 1500 separate spreadsheets for sales planning.... Read More

Complement your investment in Salesforce with fullcast.io. This platform integrates with your Salesforce instance and enables sales, marketing, and customer success teams to build your go-to-market plan, track plan drift,... Read More