Author: martechnology

Over the years, there have been many significant developments in business technology and process automation. But none of these technological breakthroughs has been as revolutionary or forward-thinking as artificial intelligence... Read More

Businesses need to keep up with the development and evolution of technology to protect themselves from cyberattacks. Cyberattacks are more common today and often cause more damage than ever before.... Read More

Telematics is receiving a lot of attention and is widely discussed on technology-related websites. It is a broad field that may include wireless connectivity, road transportation, IT, electrical engineering, and... Read More

The cybersecurity threat landscape is continually changing and expanding. As a result, many businesses are attempting to develop their security capabilities, to quickly and effectively identify and stop unusual, sophisticated,... Read More

When it comes to technology, almost nothing is built to last. Next year there will be a new app or an enhanced version of a current one. That’s because by... Read More

As SVP of Strategic Engagements and Threats, I speak with senior and C-suite leaders daily about what matters most to their businesses and operations and help outline risk and cybersecurity... Read More

Performance metrics are critical to assess the success of email marketing. Much time and attention is spent analyzing open rates, click-throughs, and conversion rates; yet there is an underlying metric... Read More

Srivatsan Mohan from Empuls talks about the criticality of data privacy and compliance in today’s digital world and how Empuls prioritizes them for its customers. 1. Tell us about yourself and... Read More

At the speed that most sales organizations move these days, Sales Operations and Marketing Operations are constantly being asked to update their lead routing rules. Sales reps are rightfully very... Read More

Advances in technology like AI haven’t really caught up with the construction world. Very large infrastructure is still managed using outdated methods, like homegrown spreadsheets. Aurigo Software is the single... Read More