Building Connections with Gen Z Consumers, Akash Manchanda’s

Capturing Gen Z loyalty demands a paradigm shift in marketing. CEOs and marketing leaders like Akash Manchanda digital marketing who prioritises authenticity, social consciousness, and individualised experiences will reap the rewards of long-term engagement with this influential generation. The strategies outlined in this blog serve as a blueprint for businesses aiming to establish enduring connections with Gen Z consumers and shape the future of brand loyalty.