If you’re knowledgeable in only about any industry (you are if you’re reading this article!), LinkedIn needs no formal introduction. LinkedIn is that the go-to social media platform for business-minded individuals and their companies, acting as a mixture between a standard social media platform and your living resume. For businesses, this suggests showcasing your latest work, connecting with potential job candidates and establishing yourselves as experts in your field. For entrepreneurs, this suggests offering your own thoughts and expertise, sharing thought provoking content and cultivating a reputation as an idea leader.