Co-Browsing in Pharma: A Game-Changer for Real-Time HCP Assistance
Co-browsing in pharma is a new way for pharmaceutical companies to help healthcare professionals (HCPs) online. It lets a company representative and an HCP look at the same webpage together in real-time. Unlike screen sharing, co-browsing is private and only shows the website, not the full screen. This makes it safer and easier to use. With co-browsing, reps can guide HCPs through tasks like filling out forms or finding product details, without needing to meet in person.