Communicating Organisational Change With Animation

Animation enables you to craft a narrative that mirrors your audience’s journey. When you personify challenges or portray relatable employee characters, an animated video humanises organisational change in a way that enables your employees to see themselves in — and identify with — the story. A brief bespoke animation about an employee navigating a new organisational structure can acknowledge employee concerns and highlight positive outcomes at the same time. It’s difficult to create this level of empathy through a slideshow, all-hands meeting, or email.