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COVID-19 Marketplace Analysis: U.S. Amazon Search Terms

COVID-19 Marketplace Analysis: U.S. Amazon Search Terms

Submitted by • December 10, 2020 growbydata.com

This pandemic has led to a significant shift in consumer preference for online shopping. Amazon saw a major shift in terms of search term ranking and their conversion during this time of crisis. Every business needs to fight for its portion of market share regardless of situational/environmental changes & the types of product categories. One should deploy proper strategies to negate the impact of these situations and adopt new technologies that could help them remain competitive.

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