DHgate Forays Into Social Commerce

DHgate, the leading cross-border e-commerce marketplace in China, has announced the repositioning of MyyShop as a one-stop social commerce SaaS platform. In response to the boom in Generation Z consumer trends and changing use cases for decentralized online shopping, MyyShop enables global merchants by significantly lowering the barrier of cross-border e-commerce business operations through a comprehensive suite of digital solutions. To signify its transformation, MyyShop has unveiled a new logo, the global brand slogan “Social Power Boosts Business”, and a brand new website. The new MyyShop logo conveys its “youthful, distinctive, credible, and appealing” image and represents its pathfinder and pioneer spirit as a leader in the rising era of social commerce.