Digital Marketing & Strategies
If you're reading this and you don't know what digital marketing is, it's probably because you've never really done it before. Digital marketing is a huge part of our lives—it seems like there's an app for everything, and we use them all the time. But what does digital marketing actually do?
What is Digital Marketing?
Digital Marketing is the process of using digital tools, such as email marketing and social media, to promote a brand's products or services. It's important for companies to understand how digital marketing works in order to succeed.
Digital marketing is any activity that promotes your products or services via the web, mobile devices and other digital channels. It can be print-based (ads in magazines), TV-based (ads on TV), radio-based (radio spots) or include all of these things together.
Why Digital Marketing is Important?
Digital marketing can help you gain new customers and increase your revenue. For example, online ads are more effective than traditional ads because they're more likely to be seen by the right people who are searching for what you have to offer.
How Much Do Companies Spend on Digital Marketing?
As of 2018 and 2019 companies spent $2 billion on digital marketing activities every year worldwide! In the US, this equates to an annual industry spend of over 196 Billion. In UK this figure stand at 24.1 billion.That's a lot of money!
Digital marketing is about using technology to connect people with products and services that they need, whether those are things like food, entertainment, or even just information about how to get around town. When someone goes out to buy something on Amazon or iTunes, they're using digital marketing—even though they aren't aware of it!
Companies use digital marketing in order to get their message out there—to make sure people know that they exist and can benefit from their products and services. They also use digital marketing in order to connect with potential customers