In an e-commerce business where on-time delivery is the foremost factor, it is important to understand how a logistics work. Logistics has always been a great stumbling block, especially in a country like India. Improper delivery, product returns, misrouted item. The terms sound familiar, right?
With just a few mouse clicks or screen taps, a growing number of people are buying just about anything they want, and from anywhere around the globe. On the front end, the art of shopping has been distilled down to a very easy, tech-enabled process. On the back end, the science of getting those orders fulfilled and shipped within ever-shrinking timeframes is anything but easy.