The email campaign process starts with goal setting, like boosting sales or generating leads. Audience segmentation follows, targeting groups based on demographics or behavior. Building and managing accurate email lists ensures compliance with GDPR. Next, personalized content with compelling calls to action (CTAs) is created. Email design must be responsive, followed by A/B testing to optimize subject lines, CTAs, and layouts. Scheduling and automation ensure timely delivery while adhering to anti-spam laws. After launch, monitor key metrics like open rates and click-through rates. Finally, use insights to optimize future campaigns for better performance.