Create a Clear Call to Action – A clear call to action makes it easy for people to understand what you want them to do or what the next step is to take action on your message.
Focus on Interaction – Make sure you have established the frequency with which you will be sending out messages and stick to it; ensure that you are meeting your customer’s expectations.
Know Your Target – Ask yourself what kind of messages you would want to receive. You know your industry better than anyone. What call to action would best motivate your customers and potential new customers?
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