Global Food Traceability (Tracking Technologies) Market : Industry Analysis and Forecast (2019-2026)
The factor driving the food traceability (tracking technologies) market is increasing awareness about food safety among governments and consumers. The primary purpose of food tracking is food safety and prevention from food-borne diseases. Furthermore, increasing globalization is increasing the complexity in the supply chain process from harvest to final sale leading to an increase in the chances of food contamination. This is expected to increase the demand of food traceability and tracking technologies as it ensures quality and safety of the food supply, high chances of a rapid and specific product recall as well as accurately tracks causes of impurity. Also, adoption of traceability systems would improve supply chain efficiency by providing detailed historical data about timings, condition, handling and flow of goods.