Even though this question might look trivial and unnecessary, a solid marketing plan is required so that there are no deviations based on momentary results. It is also important to have some people who are equally interested in the domain work for you (As a tactic, you can provide them with some NFTs from your collection). As NFT marketing is a larger space than you can even visualize, it is essential to have a skilled and creative team that has a great knowledge of the NFT world. Roles inside the team should be precisely divided to avoid confusion and easy analysis. Individuals can work on different strategies, and smaller groups can be formed for better results. It is also necessary to take separate approaches for different audiences as the level of understanding differs between an NFT enthusiast and an outsider with zero knowledge of the crypto world.