How On-the-go Breakfast Products Are Helping Busy People Start Their Day

On-the-go Breakfast Products: The Rise of Portable Breakfast Options in a Fast-Paced World

Convenience and Nutrition: The Demand For On-the-Go Breakfasts

In today's fast-paced world, taking the time to sit down for a homemade breakfast is becoming increasingly difficult for many people. Between work, school, activities and other responsibilities, the morning hours seem to slip by in a blur. As a result, the demand has risen for convenient, portable breakfast options that can be eaten on the go without compromising on nutrition. A recent survey found that over 50% of consumers opt for breakfast foods they can eat in the car or at their desks in order to save time in the mornings. Leading manufacturers have taken note of this trend and developed an array of products specifically catered for people who need to breakfast in a hurry.

Breakfast Bars – A Staple for Busy Mornings

Breakfast or granola bars have emerged as a breakfast staple for their convenience. Available in a variety of flavors from fruit and nut to yogurt and grains, breakfast bars provide a balanced source of protein, fiber and complex carbs to fuel the morning. Many brands focus on using recognizable ingredients and avoiding artificial preservatives and sweeteners to appeal to health-conscious consumers. Some bars are designed to resemble pastries or cereals for those with a sweet tooth first thing in the morning. Their small, easy-to-handle size makes them perfect for slipping into a bag or pocket on the go. Sales of breakfast and granola bars rose over 12% last year as their popularity continues to grow.

Protein Drinks and Shakes – A Nutritious Liquid Breakfast

For those who want a completely liquid breakfast, protein drinks and shakes have taken off in the market. Providing 20g of protein or more, these beverages aim to supply both macronutrients as well as other important vitamins and minerals in a filling yet easily digestible way. Many brands offer coconut, almond, or oat milk-based varieti