How TAS is changing game in Sales process?

Target Account Selling is more like a new and evolving space which deals with stressing-upon selling at the account level instead of lead level. Over 80% of the companies today believe that TAS is crucial to B2B marketing, TAS is also providing users with higher ROI. Now, when we talk about selling at an account level, it is required to identify key accounts, learn almost everything about them and then further target the accounts with sales communications in a consistent manner.