Before you launch your business, it’s important to come up with the perfect business name. This will affect how you differentiate yourself from the competition, appeal to your demographic, and build positive brand perception. Just look at Twitter, which was officially bought by Elon Musk in October 2022 for $44 billion. After abruptly rebranding the social media site to X in July 2023, the site faced backlash from its users and now faces potential disputes with Microsoft and Meta for trademarks.

A name can do wonders in defining how your business will be in the long run, so make sure you follow some tips on how to find the best fit.