There are numerous compelling reasons for businesses to blog, but one, in particular, stands out: improving keyword ranks and organic traffic.
The amount of terms a website can rank for is proportional to its size.
That is, more indexed pages equals more ranking opportunities.
Most small and medium-sized businesses can only have so many pages on their website before it becomes bloated and difficult to navigate.
It’s time to get serious about developing blog content once you’ve reached your maximum for services, products, case studies, and so on.
A blog is frequently the difference between a 50-page Website and a 500-page website.
As a result, blogging is an important technique for SEO and traffic generation.