The increasing popularity of eyelash extensions. As more individuals opt for eyelash extensions to enhance their natural lashes, the demand for specialized lash care products like lash shampoo is on the rise. Additionally, growing awareness about the importance of proper lash hygiene and maintenance is fueling market growth. Consumers are becoming more conscious about keeping their lashes clean to prevent issues such as irritation, infections, or premature lash loss, leading to a higher demand for quality lash shampoo products.