Market & IP Analysis of Eco-Friendly Paints – A Step Closer To A Non-Toxic Home

Have you ever walked into a freshly painted room and noticed an unique odour? That distinct odour is most likely the result of poisonous paint vapours that can linger for days, weeks, or even years. The bulk of traditional paints include poisonous vapours like Volatile Organic Compounds (VOCs), which can be harmful to one's health and the environment, especially when used inside. This is especially concerning because interior VOC levels are typically 10 times greater than outside levels, and can be up to a thousand times higher shortly after painting, according to research. After the paint dries, these toxic VOCs are disseminated into the air at high quantities, posing a risk to one's health in the short and long term.