PPC advertising is a web advertising model that permits you to put ads on program results pages (SERPs), social media sites, and other websites.
With PPC, advertisers bid on keywords and pay only a user who clicks their ad. When users click your PPC ad,
it brings them to a landing page on your website.
If you’ve ever looked something abreast of Google, you’ve almost certainly seen PPC in action. PPC search ads show up above and beside the regular listings,
and they’re marked with a little icon that says “ad.”