Role of Consent Management Platform and Why You Need It
A Consent Management Platform (CMP), is a software solution built to help organizations collect, manage, and document user consent to data processing activities. CMPs help businesses adhere to different privacy laws like DPDPA, GDPR, CCPA, and other global regulations by providing an open mechanism to obtain and store user preferences. GoTrust's Consent Management Solutions provides the essential tools to manage comprehensive compliance with any global data protection legislative framework like the DPDPA, GDPR, CCPA, or LGPD.