Corporate communications — whether internal or external — can be difficult to master, as your messaging needs to resonate with a variety of audiences. Employees and clients alike can struggle to relate to messaging that’s overloaded with statistics or jargon. That’s where the usage of characters comes in, providing a bridge for smoother corporate comms. Using fictional characters to help you illustrate your message can lead to more effective marketing materials, training videos, onboarding materials, and explainer videos for customers. It can even give you a leg up in leadership training! Learning how to integrate characters into your corporate communications can increase the effectiveness of your internal and external messaging in the following ways.
Corporate communications — whether internal or external — can be difficult to master, as your messaging needs to resonate with a variety of audiences. Employees and clients alike can struggle to relate to messaging that’s overloaded with statistics or jargon. That’s where the usage of characters comes in, providing a bridge for smoother corporate comms. Using fictional characters to help you illustrate your message can lead to more effective marketing materials, training videos, onboarding materials, and explainer videos for customers. It can even give you a leg up in leadership training! Learning how to integrate characters into your corporate communications can increase the effectiveness of your internal and external messaging in the following ways.