4PL providers can handle value-added services like branded packaging, promotional inserts, and kitting. This enhances brand identity during the delivery process. Whether it's seasonal offers or custom product bundles, 4PL ensures these unique requests are executed accurately and consistently. For brands focused on customer experience and unboxing delight, 4PL makes it possible without disrupting core logistics. This personalization adds value and builds emotional connections with customers while maintaining operational efficiency.