Tag: Customer Data Platform

We’re in an era where consumers have a heightened attention to privacy, but at the same time, want brands to provide highly personalized experiences. So how do brands blend privacy... Read More

Based in Chicago, Illinois, Omeda offers a full suite SaaS marketing platform allowing organizations to grow, engage, and monetize their first-party data. With deep vertical expertise in media and information... Read More

Customer Data Platform – Martech cube

Modern consumers are more informed and demanding. Consumer-centric marketing has become critical for effective sales completion. Meanwhile, new data management platforms and tools are developing to support business methods and... Read More

According to David, the formal CDP Institute definition of a customer data platform is, “packaged software that builds a persistent unified customer database that’s accessible to other systems.” ‘Packaged’ software means... Read More

Amperity, the leading customer data platform (CDP) for enterprise consumer brands, today released a new Opportunity Snapshot, a report based on a survey conducted by Forrester, targeted toward global marketing... Read More

With the new partnership, joint customers and the open source community can integrate and build powerful data-driven applications and composable customer data platforms (CDPs) with Snowplow’s AI-ready, behavioral data in... Read More

To know what type of customer data platform you need, you must define your goals and objectives clearly. Start with defining your short-term and long-term strategies for delivering customer experiences.... Read More

Outsell, the only A.I.-driven Customer Data and Engagement Platform (CDEP) for the automotive industry, today announced its latest strategic hire with the appointment of seasoned digital marketing and automotive leader... Read More

BlueConic announced today it has been named the best customer data platform (CDP) of 2022 as part of the annual SIIA CODiE Awards. The CODiE Awards recognize the companies producing... Read More