The Real Cost of Bypassing KYC in Channel Payments

With the frenzy to scale up operations, most brands skip one of the most important steps in channel partner management—Know Your Customer (KYC) verification. Bypassing KYC might look like an extra bit of red tape, but it can cost firms much more in the long term—both financially and in terms of reputation.

Why KYC is Important in Channel Payments
KYC is not a regulatory tick-box. It's a first step to guaranteeing those receiving your payments are valid, verified, and responsible. For brands with hundreds or thousands of retail partners across the FMCG and consumer goods industry, KYC becomes even more vital in risk management, compliance assurance, and evading fraud.