The Ultimate Guide To Sell Private Label Products On Amazon in 2022

Private labeling is a very simple concept. You buy your products from a manufacturer but label and market them using your own brand. The best example of a successful private label is Amazon Basics. Amazon does not manufacture the products but merely sources them from other manufacturers. The e-commerce giant then sells them under the Amazon Basics brand.
In 2018, the private label business grew by 4.4% reaching a profit of $5.5 billion. In the US, out of every 4 products sold, nearly one product is a private label or store brand product, according to the Private Label Manufacturers Association.