The Value Of Product-Market Fit

As digital marketers, we may become so engrossed in lead generation efforts

that we lose sight of the product-market fit.

Creating leads is not a difficult task.

If you have a large enough budget, anyone can create leads.

The most important question is how we will fund the lead-generating efforts.

It makes no difference if you are employing organic lead-generating tactics that you believe are “free.”

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