As stated by Veronica Miller, director of top digital marketing companies and growth at VPNoverview, "Businesses can market themselves via email, social media, and SEO-driven content marketing for a fraction of the cost of manufacturing and distributing print ads or developing and putting commercials on major radio and television stations."
According to Jason Ball, director of Considered Content, this decreased cost benefits small firms in particular, enabling them to compete more effectively with larger organisations that have larger resources.
E-commerce strategy lead at Code Signing Store Michael Hess concurred.
"The prices are fairly modest and not a problem because of the vast reach afforded by digital marketing," he continued. This allows startups and small businesses to maximise their use of digital marketing without straining their financial resources.
Or, to use Shane Liuw's phrase, "digital marketing equalises the playing field for all organisations," according to the SEO specialist of First Page Digital.
2. It is intended
Of course, adopting digital marketing instead of traditional advertising's spray-and-pray strategy enables small firms to target individual clients.
According to Liuw, companies may approach customers with pertinent goods and services by keeping an eye on consumers' online behaviour and demographic information.
For instance, if a visitor clicks on a brand's display ad, whether it be on social media or through a search engine, the business can target the visitor with more and relevant ads, the expert explained. "A visitor's buying experience is made simpler and more enjoyable if the content they see is catered to their interests and online activities.
Digital marketing, according to writer and editor Daniel Akins of The Yardable, "makes it much easier to distinguish and target consumers and potential customers by analysing online user actions." "Traditional media waste is reduced since businesses can now target customers.