Now in the new digital world, to have or to not have a website or to have a mobile app is a question that every business has to decide on. These two channels are unique in their benefits and can go a long way in using the success of your business if understood well. A website is a one-size-fits-all type application that can be accessed through any connected Internet device; thus it is more likely to reach a larger audience. On the contrary, a mobile application is more personal and tied to the devices, while offline push notifications can bring the user closer.