What is Adobe Experience Cloud for businesses?
Adobe Experience Cloud is a marketing-tech suite comprising Adobe Analytics, Adobe Target (personalization), and Adobe Campaign (email marketing). It assists brands in delivering one-to-one customer experiences on channels. Adobe harnesses AI (Adobe Sensei) to directly optimize campaigns in real-time. Large businesses utilize Adobe's solutions to bring data together, automate marketing, and track ROI—with 30%+ reported lift in some clients' conversion rates.