Starting an online marketplace is challenging, but once started many of them fail. We will try to cover some practical points for their failure.
What are some of the reasons due to which online marketplaces fail?
1. Market Survey: launching a marketplace without understanding your target audience, can be disastrous. A unique genre generally excites entrepreneurs into rushing into developing and launching a marketplace. But with activities like Segmentation and targeting – i.e. not understanding customer needs and requirements – will lead to the portal being unused.

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