Gone are the days when your brand was everything, Nowadays, your customer is your boss who can fire you anytime if you don’t meet their expectations.
Today, successful B2B marketers and businesses invest and focus on knowing more and more about their customers. It’s because there are hundreds of brands out there and your customers have got so many options. They love to go to the vendors who know what their customers’ needs provide them a solution accordingly.
Many businesses use automation tools on different social platforms such as Facebook, LinkedIn to hunt the right prospects and get data about them.