Sales of carbonated soft drinks are significantly based on the ability of the company to develop new products on the basis of changing consumer requirements. Market players opt for large-scale retailers and supermarkets such as Walmart, Safeway, and Carrefour for distribution to increase access of their products to numerous consumers. The development of technology has transformed the production process for the beverage industry. Companies are focusing on using equipment and technology which can improve the production output with the reduction in lead time and cost.
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