Lead scoring is one of the most impactful lead management system features in Team365. It prioritizes leads based on behavior, demographics, and engagement, helping teams focus on high-potential prospects. Scoring is automatic and customizable, eliminating guesswork. For small businesses, this ensures that limited resources are used effectively. Team365 improves decision-making, boosts conversion rates, and helps sales teams work smarter—not harder—by identifying which leads are most likely to become paying customers.