Unlocking the Secrets of Partner Relationship Management
Partner relationship management is a loyalty and engagement concept encompassing all aspects of developing and managing B2B channel partner relationships. Partner relationship management or PRM is a set of strategies, methods, and tools businesses use to promote and manage their ongoing relationships with partner networks. PRM helps partners facilitate sales and marketing of products and services to the end customers. These end customers typically can be consumers, businesses, government, or even non-governmental organizations.