Many companies have realized how important marketing is in the last few decades. They’ve had to adapt quickly to stay ahead of their competitors.
Even non-profit organizations like colleges, hospitals, museums, and symphonies are now interested in marketing. Service companies like airlines, banks, insurance firms, and professional services (lawyers, doctors, etc.) are also using marketing strategies.

Marketing management is essential for both small and large/established businesses to reach customers in the best manner. That’s how to use more effective to build a brand strategy and grow in sales. Its processes in place makes you to stay competitive and to take your market share.
It is amazing to note that developing countries like Indonesia, Malaysia, Egypt, and Colombia are organizing international seminars on the latest developments in marketing management, once the developed countries like the US, the UK, and Japan were used to do so.

Marketing management is all about controlling and organizing different marketing tasks and the people who do them, like managers and professionals. This includes things like:
Deciding what goals to aim for and coming up with plans to achieve them.
Studying the market to understand what customers want.
Creating campaigns to promote products.